work backward

Working Backwards provides an insider's account of Amazon's approach to culture, leadership, and best practices, from two veteran Amazon executives. In 2018, Amazon became the world's second trillion-dollar company, after Apple: a remarkable success story for a company that started out of a garage in 1994. How did they achieve this? And how can others learn from and replicate this extraordinary success? Colin started at Amazon in 1998; Bill joined in 1999. Their tenure at Amazon spanned a period of unprecedented innovation that brought to life products and services, including Kindle, Amazon Prime, Amazon Echo, Alexa, and Amazon Web Services. Through the story of these innovations, they uncover and codify the principles and practices that have driven the success of one of the world's most recognizable companies, starting with the famous Fourteen Leadership Principles, the rigorous hiring process, and Amazon's founding characteristics: customer obsession, long-term thinking, a passion for innovation, and operational excellence. With their extensive experience, they offer unprecedented access to the Amazon Method, refined, clarified, and proven to be repeatable, scalable, and adaptable. Working Backwards demonstrates how success is not achieved by the genius of a single leader, but rather by adhering to a set of well-defined, meticulously executed principles and practices, and applying them across your company.