Lateral thinking

Why do some people always seem to have new ideas, while others of equal intelligence never do? Edward de Bono's book Lateral Thinking is the original description of lateral thinking, how it works, and how to use it to develop your thinking and problem-solving potential. This classic, international bestseller, was first published in 1967 under the title "Using Lateral Thinking," and it remains as relevant to learning, problem-solving, and creative thinking today as it was when it was first published. De Bono argues that traditional, vertical thinking often hinders our ability to solve problems and come up with new ideas. He then shows that lateral thinking is an easier and more natural way to generate simple, sound, and effective ideas and offers guidance on how to develop your lateral thinking ability. Lateral thinking is a technique that anyone can learn and benefit from.