UAE: Nothing is impossible

The United Arab Emirates represents a unique political, social, and cultural reality in the Middle East: a meeting place of people, ideas, technologies, and trade. It is the new center of global business, yet many talk about it and few truly understand it. This book describes the Emirates throughout history, its present-day reality, and the dynamics that drive business and daily life, enabling everyone to understand every secret beyond stereotypes and false myths. It is a guide to local traditions and etiquette, useful both for those interested in the Emirates for business purposes and for those who wish to discover it as a simple visitor. 2021 will not only be the year of Expo Dubai but also the 50th anniversary of the founding of the UAE—two key events from which Giovanni Bozzetti begins to demonstrate how the UAE has now become a global geopolitical hub and cradle of a culture that has successfully blended tradition and modernity. It is no coincidence that the country's semi-official motto is "Nothing is Impossible." The UAE looks to the future with confidence. Thanks to Bozzetti, who spends many days there each year as a businessman and entrepreneur, doing business and building relationships and friendships, we too will be able to look at the Emirates from a new perspective.