Blue Ocean Transformation

A New York Times bestseller. A Wall Street Journal bestseller. Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the 3.6 million-copy, global bestseller by world-renowned professors W. Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to outsmart the competition, inspire confidence in your employees, and seize new growth opportunities, guiding you step-by-step through how to move your organization from a red ocean of crowded competition to a blue ocean of uncontested market. By combining human psychology insights, practical market-creation tools, and practical guidance, Kim and Mauborgne offer the ultimate guide to elevating yourself, your team, or your organization to new heights of confidence, market-creation, and growth. They demonstrate the importance of disruptive innovation, just as much as radical change, in seizing new growth opportunities. Blue Ocean Transformation is packed with brand-new research and examples of how leaders across diverse sectors and organizations have made this shift and created new markets by applying the process and tools outlined in the book. Whether you're a cash-strapped startup or a large, established corporation, a nonprofit organization, or a national government, you'll learn how to move from red oceans to blue oceans in a way that builds the confidence of your employees, so they own and drive the process. With proven lessons learned from both on-the-ground successes and failures, Blue Ocean Transformation is a critical resource for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid pitfalls along the way. This book will empower you to succeed as you embark on your own journey toward a blue ocean. Blue Ocean Transformation is indispensable for anyone committed to building a bright future.