black box thinking

The Sunday Times bestseller from the bestselling author of Bounce. What connects the Mercedes Formula 1 team to Google? What connects Team Sky to the aviation industry? What connects James Dyson and David Beckham? They are all black box thinkers. Black box thinking is a new approach to high performance, and a way to find competitive advantage in a complex and rapidly changing world. It's not just for sport; it has powerful implications for business and politics, as well as for parents and students. In other words, all of us. Drawing on a stunning array of case studies and real-life examples, along with cutting-edge research on marginal gains, creativity, and grit, Matthew Syed tells the inside story of how success really happens—and how we can't grow unless we're prepared to learn from our mistakes.