Influential mind

What the brain reveals about our power to change others

Author's name: Tali Sharot

In *The Influential Mind*, neuroscientist Tali Sharot takes us on a fascinating exploration of the nature of influence. It is our collective responsibility to influence others—from the classroom to the boardroom to social media. But how skillfully can we perform this role, and can we improve? It turns out that many of our instincts—from relying on facts and figures to form opinions, to insisting that others are wrong or trying to control—are ineffective because they don't align with how people's minds actually work. Sharot shows us how to avoid these pitfalls and how attempts to change beliefs and actions succeed when they are in harmony with the fundamental elements that govern the human brain.