piezonomics

Amazon is the business story of the decade. Jeff Bezos, the richest man in the world, has built one of the most efficient wealth-creating machines in history. Like a giant squid, Amazon is slamming its tentacles into one industry after another, and in the process, disrupting the state of technology, the economy, job creation, and society as a whole. Amazon’s influence is so pervasive that business leaders in virtually every sector need to understand how this force of nature works and how to respond to it. Saying you can ignore Jeff Bezos is like saying you can ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These two giants dramatically changed the way we work, redefining the rules on a global scale. Amazon’s founder, Jeff Bezos, is the new disruptor. He created a 21st-century algorithm to effect positive change in business and society. He has upended the retail industry, is rapidly dominating cloud computing, media, and advertising, and is now setting his sights on every other area where money changes hands and commerce is conducted. But the principles by which Bezos achieved his dominance—customer obsession, massive innovation, and long-term management, all powered by artificial intelligence that turns the “balance wheel” into a virtuous cycle—are now being borrowed and imitated. For some, “Bizonomics” is a gold mine, for others a threat, and for still others a life-shaping force, whether they are in business or not. Brian Domin’s book “Bizonomics” answers the fundamental question: How are Amazon and its imitators impacting the way we live, and what can we learn from them?