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Description
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UAE soft power
Author's name: Jumaa Al-Leem
Here's the question: Has local media been able to leave a clear mark on this media landscape? What are the ways to advance local media, enabling it to play its required role to a greater extent in the UAE's cultural journey and explain the Emirati perspective within the framework of a strategic vision and a comprehensive national plan that mobilizes all media energies?
Certainly, this is a major question that requires further research and scrutiny. This is what we will address in this study, which will aim to shed light on the national media discourse, with its pros and cons, with objectivity and transparency. The aim is to arrive at a realistic vision of the mechanisms that must be adopted in this discourse, given the utmost importance of the media in the civilizational journey of the United Arab Emirates.
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