


This book is the third in a series that began with “The Mark Gap,” then “The Mark’s Distinction,” and finally “The Mark’s Heart.”
The book addresses the issue of changing traditional business concepts to become closer to customers, especially in a rapidly changing world. The author uses the concept of "tribe" and its importance to demonstrate that the real game changer is not the marketing team, but rather a group of enthusiastic customers who carry the brand on their shoulders, defend it, and support it with all their might.
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| Category | Management & Self-development Corner |
|---|---|
| Language | Arabic |
| ISBN | 9789923122501 |
| Availability | In stock |
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