


This book addresses several issues, including the importance of branding in outperforming competitors, and how to test brand values and concepts without spending a fortune to verify the brand's potential. It also reviews the most important questions that must be answered to demonstrate the strength of any brand and the extent of its positioning in the minds of customers.
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| Category | Management & Self-development Corner |
|---|---|
| Language | Arabic |
| ISBN | 9789923121177 |
| Availability | Out Of Stock |
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