Author's name:

Gabriel Weinberg - Justin Mears

“Most startups fail not because they can’t build a product, but because they can’t attract customers. The advice many give startups tends to be just instructions wrapped in buzzwords. But the authors have learned from personal experience that building a successful business is not easy. For every business that grows to an IPO or is acquired, hundreds more go under and disappear. Smart entrepreneurs understand that the key to success isn’t the originality of your offering, the intelligence of your team, or the amount of money you raise. Rather, the key is how consistently you grow and acquire new customers or users. This is called customer acquisition, and it makes everything else easy. Talking about your product or service is easy; attracting customers is a sign that you’re on the right track. This book explores nineteen channels that can be used to build a customer base and shows how to choose the right one. The book draws its lessons from more than forty interviews with successful founders, including Jimmy Wiles (Wikipedia) and Alex Ohanian. (Responded) and others.