Propaganda with an introduction by Noam Chomsky

Author's name: Edouard Bernier

A fundamental book for understanding how propaganda is used to influence public opinion. From Edward Bernays, a pioneer in the field of public relations and propaganda. Who creates the events that control our minds? How was selling based on desire rather than need established? Why do tastes—and thus the appropriate goods—change at an ever-more rapid rate? This is the influence of propaganda. The book shows how propaganda can be a powerful tool in shaping and directing public opinion, whether for commercial or political purposes. Bernays incorporated some of the ideas of Walter Lippmann, as well as his supporter, Sigmund Freud, and became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the public. "Propaganda" is an important reference for understanding how propaganda works and influences society, and is used in many academic studies in the fields of media, communications, and politics.