Why do we adopt extreme attitudes towards other people? Can our personality contribute to our prejudices? How do we reduce prejudice and discrimination? The Psychology of Prejudice explores various forms and patterns of prejudice and discrimination, from racist jokes to genocide. It examines what might be behind our prejudiced attitudes, including our personal nature, social influences, group identity, and evolutionary factors, and how prejudice can be reduced through education, campaigning, and raising public awareness. By offering deep insights into a topic of great public interest and debate, this book shows us how we can confront our prejudiced attitudes and positions, and cultivate greater tolerance and understanding.