In this book, we will learn the basics of digital marketing. We will understand how to build a promotional plan on social media platforms, how to build brands, their types and components, the different motivations for customer purchase decisions, and the customer journey. In this book, we will learn the basics of marketing before, during, and after the purchase process. We will understand the added value we can add to a product to motivate a customer to buy. You will also learn about the Facebook Ads course, from which you will learn about all types of sponsored Facebook ads, the differences between them, and when to use each method. You will also learn who an ads manager is and what a business manager is. You will also learn the difference between types of advertising accounts, what campaign goals are, and how to properly expand the targeting range of a successful advertising campaign. You will also learn about methods for testing sponsored ads on Facebook, methods for verifying accounts on Facebook and Instagram, and everything related to promoting on the Facebook platform. In addition to sponsored ads on Instagram, the difference between advertising through the Instagram app itself or using Facebook's Ads Manager to promote on Instagram, methods for linking Facebook and Instagram accounts, how targeting algorithms work on Instagram, as well as Reels algorithms on Instagram, and how hashtag algorithms work on Facebook and Instagram.