If you're thinking about developing yourself and your business, personal branding is the inevitable path that will help you attract a real audience and build a strong customer base, resulting in greater exposure, success, and continuous development, through clear steps of a well-thought-out, organized, and proven plan. In the book "Personal Branding," you'll learn the story people will tell about you: What is the true meaning behind "personal marketing"? How do you want people to see you? Tell your story. Life among freelancers and keynote speakers. 8 factors to consider when building a plan. The seven effective steps to ensure a strong marketing plan. What is personal marketing? What are its true elements that make it professional? If you want to become an influencer, where can you start? How do you ensure your path to success? How can you avoid fake influence and achieve the real impact that turns your name into an independent brand in its own right? When and how do we know we've succeeded with our plan? And what is the next step to ensure continuity and development? With his extensive experience in the field of marketing, the author begins with us an inspiring experience that goes through all the details related to building a personal brand; a brand that distinguishes you and reflects your uniqueness and distinction.