Whatever you are, be better

Author's Name: Paul Arden

After decades of holding the highest positions in the world's most competitive industries, Paul Arden provides original, logical answers to everyday questions, such as how to capitalize on the opportunity to get fired and why it's often better to be wrong than right.
 
Although many of these answers seem obvious when you read them, don't all questions seem easy when we know the answers?
 
A valuable book for anyone who aspires to success.
 
Just as Sun Tzu's The Art of War is read as a lesson in business strategy rather than combat in the military sense, and Machiavelli's The Prince was written about government but is read as a management manual, so this book uses the creative processes of good advertising as a method for doing business.

 
The world's best-selling book
 
“Paul Arden is brilliant, wild, charming, and totally eccentric, with an original and extraordinary drive and energy.”
Roger Kennedy, Saatchi & Saatchi