You are about to make a huge mistake.

Author's name: Olivier Sibony

‎

The book is titled "You're About to Make a Big Mistake!" by French author Olivier Sibony. It was translated into English by Kate Demling and into Arabic by Aisha Yakan, and reviewed and edited at the Arabization and Programming Center in Beirut. Every day, we are faced with multiple decisions; some essential and some secondary. We hardly realize how much we need a systematic method for doing so; even though we all make big mistakes, including the most intelligent among us, and even though these mistakes are often predictable... So, what makes a good decision? Can we trust our intuition, and if so, when? And how can we avoid the cognitive biases that mislead us without our awareness? In his book "You're About to Make a Big Mistake!", professor of strategic sciences and management consultant Olivier Sibony relies on... Based on dozens of fascinating case studies that demonstrate how cognitive biases routinely lead us all—including the most famous business giants—into nine common decision-making traps. But rather than rehashing the same old techniques that have failed managers time and time again, the author explains that the best way to avoid the pitfalls of cognitive bias is to craft an effective decision-making architecture for your organization (an integrated system of techniques and processes that tap into collective intelligence to help leaders make the best possible decisions). He provides 40 concrete techniques for doing just that. Clear in its clarity and practical in its message, “You’re about to make a terrible mistake!” It connects the latest advances in behavioral economics and cognitive psychology with actionable tools for making smart, effective decisions in business and beyond. You’re on your way to making excellent decisions.