This is marketing

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life through his blog, online courses, lectures, and immensely popular books. He is the creator of an endless number of ideas that have made their way and found their place in the traditional business alphabet. From his book Permission Marketing, to Purple Cow, to Tribes, to The Dip. Now, for the first time, Seth Godin presents the essence of his marketing wisdom in one compact, timeless, and easy-to-grasp package. The book "This Is Marketing" teaches you how to do work you're proud of, whether you're the founder of a new tech startup, a small business owner, or part of a large company. Great marketers don't use consumers to solve their company's problems, but rather use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional effort instead of attention-grabbing ads and streams of fraudulent emails. This book will help you reframe the way your product or service is presented to the world, regardless of what it is. Seth uses his special blend of wisdom, observation, and memorable examples to teach you how to make rich connections with people who want what you offer.  How to build trust and permission between you and your target market.  The art of positioning and decision-making isn't just about "who is this made for," but also "who is this not made for."  Why old methods of advertising and brand marketing no longer work.  The surprising role of tension in any decision to buy or not buy something.  How marketing, at its core, is about the stories we tell ourselves about our social standing. Through this book, you can do work that makes a difference for the people who care. And this book guides you to the way.