Success makers

Popularity in the Age of Distraction

Author Name: Derek Thompson

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The Arabic version of the book "HIT MARKERS - The Science of Popularity in an Age of Distraction." The book examines the great success stories, by which we mean the few products and ideas that achieve exceptional popularity and great commercial success in popular culture and media. The premise is that despite the abundance of chart-topping songs, viral TV shows and movies, cultural memes on the internet, and ubiquitous apps that seem to spring from thin air, there are, in fact, definite rules governing this cultural chaos: the psychology of what makes people like what they like, the social networks through which ideas spread, and the economics of cultural markets. There is a way people design their success, and, equally importantly, there is a definite way others know when popularity is designed. Therefore, at its core, this book poses the following two questions: 1. What is the secret to creating products that people love? Whether in music, movies, television, books, games, apps, and more, and across the entire vast cultural landscape? 2. Why do some products fail in that market, while similar ideas capture people's attention and become huge successes? Readers can find answers to these two central questions and others in the success stories the book tells in most commercial fields and cultural products in the era of global media and by examining the commercial and media policies followed by the most famous global companies in the modern era. - The Hit Makers book has gained wide fame in media, academic, and management circles, and much has been written about it. Among its descriptions are: Amazing, full of moments of astonishment explaining why some ideas rise and others fall. This book continues where The Tipping Point left off. Adam Grant / Professor at Wharton University and author of the two successful works "Original Works" and "Give and Take." What makes one song a smash hit and another a flop? What causes one book to take off while another gets sold out? That's the mystery that Derek Thompson, with his vivid, intelligent, and insightful energy, seeks to solve in his book, *Hit Makers*. The book absorbs its reader and doesn't settle for simple answers. It seems to me that it is destined to succeed, as are the works Thompson skillfully analyzes. Maria Konnikova, author of the smash hit *The Confidence Game*