The power of habits

Charles Duhigg

There's never been a better time to build new habits. This book will change your life.

In The Power of Habit, award-winning journalist Charles Duhigg takes us into the exciting and surprising world of the scientific study of habits.

Explores why some people and businesses struggle to change, despite years of trying, while others seem to rebuild themselves overnight. Duhigg visits labs where neuroscientists are exploring how habits work and where exactly they reside in our brains. He reveals how the right habits were critical to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil rights hero Martin Luther King Jr. The result is a compelling argument and an empowering discovery: The key to exercising regularly, losing weight, raising exceptional children, increasing productivity, or even building revolutionary companies is understanding how habits work. By harnessing this new science, we can transform our businesses, our communities, and our lives.
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"An essential guide to business and living." Andrew Hill, Financial Times

“Once you read this book, you will never look at yourself, your organization, or your world quite the same.” Daniel H. Pink

“This is a first-rate book – based on an impressive body of research, written in a lively style, and providing the right balance of intellectual seriousness and practical advice on how to break our bad habits.” The Economist