Why do some writers compel us to keep reading, while others are forgotten? What is the secret to a great connection? Simon Lancaster, one of the world's best speakers, reveals that the key to effective communication lies in transcending logic and immediately accessing people's deepest instincts and emotions. This brilliant connection relies on building relationships, linking: the individual to the collective, the past to the present, the material to the abstract. This book will teach you the art of forging instant, indelible connections, blending cutting-edge neuroscience with rhetoric and brain-training exercises. You will learn how to become an influential and inspiring person who connects: mind to body, the "I" to the "we," virtue to materialism, phrases to stories, statistics to symbols, and actions to dreams. Get everything you need to become a brilliant communicator with anyone, anytime, anywhere.