Data is a byproduct for many organizations, but smarter organizations consider data to be the beating heart of their business. Most companies have a wealth of data buried in their systems, and if this data is used effectively, it can increase revenue, reduce costs and risks, and improve customer satisfaction and employee experience. From how to test projects that reflect the organization's goals and how to present a business case for investing in data, this book takes the reader through the five waves of corporate data maturity – from embarking on the data journey with some quick wins to how data can help the company achieve innovative leadership that systematically surpasses its competitors. This book outlines how to create high-quality curated data sources that will create business value. It explores how automation, artificial intelligence, and machine learning can improve performance and enhance decision-making. This book, full of real-world examples and case studies, is closer to a detailed guide for designing and implementing a results-oriented data strategy; therefore, it is important for business leaders and data officers alike. Simon Asplen-Taylor is a highly experienced leader who has achieved many successes in the field of data and analytics, having served as Chief Data Officer in several FTSE 100 companies on the London Stock Exchange. Simon has managed some of Europe's largest data-driven transformation projects. He specializes in restructuring companies through the use of data, analytics, and artificial intelligence and was included in the list of the 100 most influential people in data in 2020 and 2021. Asplen-Taylor resides in London, UK.