Author Name: Paul McKenna

People used to think that some people were lucky and others weren't. Scientists have now proven that this isn't true. There are specific behavior patterns that can be learned that will change your luck. People think of charisma as something mysterious, elusive, and unattainable. Charisma certainly sounds like magic, but after twenty years of study and ten years living in Los Angeles among some of the most charismatic people in the world, I've cracked the code. We now know the secret to charisma. There is a process that, if followed step by step through this book, will make you more charismatic. Will it turn you into George Clooney? I don't know, but your ability to be naturally engaging will be greatly enhanced. Charisma is achievable. We can understand all the elements involved, and we have the psychological technology to build that charisma into your personality. Charisma is a glowing human energy. We all have personal charisma, but it's gone, or many people have lost it. Many people have been told they're not good enough, so they haven't developed the skills to make friends, please people, tell stories, and connect with people. But you can learn all these skills and more, and as you do, you'll find it's much easier than you think. You will catch people's attention and keep it. They'll think there's something interesting about you. At first glance, charisma seems to be about you, but it's primarily about the effect you have on others. When you have charisma, you make everyone you talk to feel like the most important person in the room. When we hear about famous charismatic figures like Martin Luther King Jr., Sophia Loren, Mick Jagger, or Bill Clinton, we hear people say things like, "It was genuine," "She was so kind," or "He made me feel great." Charisma isn't flashy, flashy, or glamorous; some charismatic people don't make a big deal out of themselves. They're wonderful, friendly, kind, and make great company. They make the friends they need for the right parties and relationships. When they make suggestions, people tend to agree. They inspire loyalty and trust. And when they form, they build a team, even if there's no fuss or much controversy. This is the quiet form of personal charisma, and it's just as valuable as the loud forms. Some will fit the loud form of charisma, others the quiet form, and still others will get by with both. At this stage, we don't know what your charisma looks like, so keep an open mind as you work with this system and find the styles that work best for you. Your charisma will work at home and at work; it's the key to turning around a difficult situation, saving a business or achieving amazing performance, solving family problems, advancing your career, and leading your team to victory. Your charisma will inspire people to courage, achievement, and success. It will also help you be the best version of yourself you can be: great company, trustworthy, and unique. This is your power to command appreciation and attention.