Kotler talks about marketing

Author's Name: Philip Kotler

This book contains innovative and effective marketing advice and the latest ideas on how to find, win, and retain customers. It is a wonderful book on marketing excellence, and from it stems many strategies, tactics, and general guidelines for improving marketing effectiveness and customer value. It also contains many profound, exciting ideas and creative solutions that guide executives facing customer challenges, changing market forces, and new technologies. This book is like receiving a masterclass from the world's foremost marketing professor. It contains many practical ideas, especially about modern marketing. The author, Philip Kotler, is a professional marketing enthusiast who has worked in this field for thirty-eight years and has been practicing since the 1960s. Many companies have sought his advice and consulted on him, including