Secrets of Influence

Amal Al-Buraiki

The United Arab Emirates is not just a homeland we live in, but a story of a dream that comes true every day, a spirit that runs deep within us, and a precious trust placed upon all of us.

In the pages of this book, we embark on a journey that reveals how the vision of the wise leadership has been transformed into a tangible reality, through the enablers of the UAE’s soft power strategy, which is manifested in a firmly established national identity, a positive international reputation, education and innovation that know no bounds, and a culture that engages with the world.

These achievements were not made for us to boast about, but rather to be a shared responsibility that we all bear, through which we instill loyalty in our good land, and through which we continue the journey with the vision of our leadership towards a greater future.

Today, the United Arab Emirates presents us with a clear message: that dreams are shaped by determination, the future is built by work, and the homeland lives within us whenever we give it our minds, hearts, and energies.

The Emirates are ours, and we are for the Emirates. We grow with it, we carry its name to the world, and with it we draw the features of a bright tomorrow.

Here the story begins… and here the dreams never end.