Management & Self-development Corner

Heart of the brand Author's name: Marty Neumeier This book is the third in a series that began with “The Mark Gap,” then “The Mark’s Distinction,” and finally “The Mark’s Heart.” The book addresses the issue of changing traditional business concepts to become closer...

Brand distinction Author's name: Marty Neumeier The author doesn't mean to be stubborn and go against the general trend just for the sake of being different. Rather, he asks that we do our best to be radically different and stand out. Therefore, he emphasizes...

mark gap Author's name: Marty Neumeier This book addresses several issues, including the importance of branding in outperforming competitors, and how to test brand values ​​and concepts without spending a fortune to verify the brand's potential. It also reviews the most important questions that...

Marketing for Entrepreneurs Author's name: Philip Kotler We note that entrepreneurship in marketing consists of three main factors: positioning, differentiation, and branding. These components are interconnected and guide decisions.

User Experience for Designers Author Name: Mark Wells User experience should focus on the users and the design team who create the solutions. There are three core principles that remain constant in the field of user experience: understanding the user, testing ideas, and using...

Marketing 6.0 Author's name: Philip Kotler The book outlines the building blocks of meta-marketing, the technologies, and platforms that Generation Z and Alpha use every day, and teaches ways to leverage the worlds of the metaverse and extended reality. It also identifies the most...

Logo design principles Author's name: George Boukhoua Prominent logo designer George Bokhua, author of "Principles of Logo Design," shares his knowledge and method for creating successful logo styles that stand the test of time. He details how to maximize communication with minimal information to...

Illustrated Business Guide A guide to accompany you on your journey from a business idea to a publicly listed company! This illustrated book addresses many questions in a simple, in-depth, and straightforward manner. Each two facing pages deals with a single idea, so you...

The art of writing texts Author Name: Giles Lingwood Internet users don't read; they browse and flip through websites, searching for specific material (they scan by eye). Instead of reading your headline and starting with your opening paragraph, they search your text for the...

Does our world matter? Author's name: Now Watts In this book, I play the role of the philosopher, as I am supposed to be, and I strive to assume the mantle of a thinker who retains his innate purity. I still look at the...

slow down the pace of life Internal time management Author's Name: Harold Taylor In his groundbreaking book, "Slowing Down: Managing Your Inner Time," Harold Taylor, a renowned time management expert, offers a fresh and profound perspective on understanding and managing time. Taylor goes beyond...

Emotional discipline Emotional Kung Fu, the art of controlling emotions Author's Name: Charles Manz Are you tired of feeling like your emotions control your life instead of you controlling them? Imagine waking up every morning with the strength and confidence to face any challenge....

Label packaging Author Name: Gavin Amiroz and Paul Harris Packaging is one of the graphic design disciplines most closely intertwined with the brand building process. The success of a product's packaging design is closely linked to its potential for better sales. This book discusses...

Story Agenda

How to be happy ‎ Author's Name: James Clear How can you be happy when everything in your life is going wrong? Imagine that your house was destroyed by an earthquake, or that you suffered severe injuries in a car accident that left you...

strong personality A journey with the self from roots to branches ‎ Author's name: Yasser Al-Hazimi A book about self-affirmation, self-esteem and self-acceptance Through scientific studies and self-confidence, it speaks to people through people. Scientific and practical solutions and evidence from the biography of...

Month of love How to Renew Love Between You and Your Children in 30 Days Author's name: Dr. Abdullah Abdel-Moati Our love for our children increases and decreases, and may weaken with the passage of time, the multitude of problems, and the difficulties of...

The world of secrets Author's name: Doha Hadi The book addresses some of the topics and secrets of our world, drawing on verses from the Holy Qur'an at times, modern science at other times, and the author's personal views on both. This book seeks...

What my mom didn't say Author's name: Hamdan bin Shafyan Sometimes what is not said has a stronger impact on the heart than what is said. Secrets and hidden treasures hidden within the vaults of success and the shackles of failure are summarized by...

Are we responding? Or are they reactions that create problems for us? Author's name: Dr. Jassim Khalfan Think about your past overreactions and learn from them. You will surely regret them and wish you could go back in time to avoid such an overreaction.

A drop of happiness Author's name: Dr. Sheikha Al-Ari Flowers of happiness only grow in believing hearts that take shelter in the shade of hope. Your heart deserves nothing but faith that shades it in this world with the shade of His obedience, and...

You Author's name: Wael Al-Mahamid Motivational phrases and sentences that help every person make their own mark in life.

smart patch Author's name: Saif Al Naqbi There are many challenges facing our youth today in the UAE, the most prominent of which is the lack of clarity about each individual's goals after graduating from high school. The author changed his course of study...

101 Things to Do Book Before you get old and boring Author Name: Richard Horne and Helen Szirtes There's nothing worse than being boring, except being old and boring, so what are you waiting for? This book offers you a wonderful and fun activity...

How to develop yourself in victory Author's name: Saleh Ramzi Do you want to become more productive, be happier, and live a better life? We can show you how to do it with this book! Discover the best tools for self-development and personal advancement....

Get up, life won't wait Author's name: Saleh Ramzi You are a unique person looking for success and making a difference. Effective in your life... And you ask me how I know that? When I read the title of this book, I felt that...

Insightful Hadiths Author's name: Balqis Abdullah Al-Fayyadh To re-establish yourself, to open every closed door for yourself. And to light the way for her, to know that the fault lies in your view and that the return It's only by fixing that look, everything...

It arrived Author's name: Mona Bin Ali This book is not a second part of my previous book (You Are the Art of the Possible) But it goes in the same direction, but with a higher degree of awareness. More seriously and harshly on...

On happiness and the brevity of life Author's name: Mona Bin Ali The most famous philosopher, Seneca, presents in his book a number of developmental tips that target... Helping the reader to understand the true meaning of life. In his book, “On Happiness and...

Sustainability in government finance Author's name: Shukry Rajab Al-Ashmawy This book takes a new approach to sustainability in government finance, based on presenting a methodology that outlines how governments can transform their financial activities into the idea of ​​sustainability, through its main components represented...

Speak like a VIP A Practical Guide to Mastering the Art of Public Speaking Hisham Omrani Public speaking is more than just delivering speeches; it's about connecting with your audience and leaving a lasting impression. "Speak Like a VIP" goes beyond the basics with...

Kingdom of Bold Hearts Author's name: Mahdi Al-Moussawi In this book, I reveal my deep self and my secret feelings, I say what can be said, and I touch the invisible side of myself as it goes through life with a joyful heart or...

Grades, evaluations, and rankings today stand as obstacles to student learning, even though this was not their initial intent, as they were originally designed to solve real and urgent problems faced by teachers and school administrators. Today, grades, evaluations, and rankings have overshadowed and...

90's routine Author's name: Abdullah Al-Alawi What does it mean to spend 90 days trying to improve your habit and your life? In this book, I document a real journey of improving habits, and the important lessons that made the journey a turning point;...

The eight points of rational evidence Author's name: Zaid Al-Masry Rational evidence is the cornerstone of establishing and advocating religion. A sound mind bears witness to the truth of Islam. Everything Islam teaches is consistent with sound reason. Therefore, scholars have authored numerous works...

Hymns of happiness Author's name: Dr. Howayda Al-Awda Happiness that comes from sad circumstances (happiness mixed with sadness)

Sweet and bitter How do we heal sadness and longing? Author's Name: Susan Cain In her new masterpiece, Susan Cain explores the power of a distinctive personality type and reveals an important, often misunderstood aspect of psychology that can offer us tremendous potential and...

How did they succeed? Author's Name: Orison Sweet Marden Are you sitting in a corner of your room right now, staring at your diary, computer screen, or phone, wondering in despair: How can I succeed? Have you become helpless and lazy after searching day...

Heal yourself Author's name: Christian Larsson Oprah Winfrey called this book "a true treasure. I couldn't have moved on in my life without reading it." Louisa Hay added, "Every human being on this earth desperately needs to know how to heal themselves so they...

The sky is not far away Author's name: Fatima Al-Khayat We always look at the sky in amazement.. how far it is from us! And when we fly the plane and get close to it, She and the earth become distant. But! Succeed further...

Balance of relationships Author's name: Marwa Gamal Love yourself, appreciate it, protect it and take care of it. Believe me, the only love that you will never regret after your love for God Almighty is your love for yourself, because quite simply, your love...

Path to Excellence Author's name: Maryam Al-Zadi If you're looking to excel in your career, "A Path to Excellence" is your ideal guide. It offers practical strategies and innovative ideas tested by successful professionals. You'll learn how to set goals, enhance your skills, and...

Commandments of a believing woman Author's name: Amal Al-Saadi The dreams that lurk within us and the hopes that are buried by life's concerns are released at a moment when you do not realize that it is the right time. Since childhood, I loved...

In the movie theater Author's name: Bashar Ma'rifi Going into a movie theater might seem like a normal thing we all do, but in this book, it's different! You'll enter a movie created by your own thoughts to confront them, and you'll have the...

evil project Author's name: Hussein Ali Most of us avoid evil and evil people and oppose them. This is our nature specifically since childhood. Therefore, we overlook great meanings that we did not understand and that may change the course of our lives now....

Meme messages to the psychiatrist Author's name: Dr. Asmaa Alaa El-Din Have you ever felt like you needed someone to hug you lovingly? To reassure you that you're fine, that you're better than feeling bad about yourself? Have you ever wished you could rest...

Philosophy lesson in religious schools Author's name: Abdul Jabbar Al-Rafai Everything is subject to the mind's questioning, criticism, and scrutiny. The mind itself is subject to the mind's questioning, scrutiny of its concepts, the screening of its judgments, the way it defines itself, and...

Praise for the new generation Author's name: Abdul Jabbar Al-Rafai I don't lack knowledge of the new generation. Most of my relationships, conversations, and dialogues are with them. They are closer to me and know my closeness to them and my understanding of their...

In the school of doubt Author's name: Marc Romainville The internet is an ideal incubator for speculative thinking. It cleverly exploits some of our cognitive tendencies to capture our attention and ensnare us with fake news, conspiracy theories, or alternative theories. We end up...

nihilistic times Author Name: Wendy Brown In this profound work, Wendy Brown explores the concept of nihilism and its relevance to contemporary society, drawing on the ideas of sociologist Max Weber. Brown explores nihilism as a state of meaninglessness that strips traditional values ​​and...