Fanocracy

From the Wall Street Journal bestseller, the bestselling author of *New Rules of Marketing and PR* offers a bold guide to turning customer passion into marketing power. How do some brands attract widespread admiration and devotion for their everyday products, such as car insurance, B2B software, and underwear? They embody the most powerful marketing force in the world: passionate fans. In this essential audiobook, David Meerman Scott, a leading business growth strategist, and Reiko Scott, a fan expert, explore the neuroscience of fandom, interviewing young entrepreneurs, seasoned business owners, startup founders, nonprofits, and companies large and small, to identify the practices that distinguish thriving organizations from those that stagnate. They lay out a roadmap for turning customer enthusiasm into buying power, drawing unique examples from a wide range of organizations, including: MeUndies, the subscription company that revolutionized underwear
HeadCount, the nonprofit that registers voters at concerts
Grain Surfboards, the board building studio that willingly shares its trade secrets with customers
Hagerty, a classic car insurance provider with over 600,000 premium club members
HubSpot, the software company that attracts 25,000 attendees to its annual conference
For anyone seeking to harness the power of fans to revolutionize their business, Fanocracy shows the way.