Label packaging

Author Name: Gavin Amiroz and Paul Harris

Packaging is one of the graphic design disciplines most closely intertwined with the brand building process. The success of a product's packaging design is closely linked to its potential for better sales.
This book discusses the implications of the packaging design process, explores methods for visually communicating a product's value to the target audience, and examines the entire lifespan of packaging from its construction, through its display in various retail environments, to its end-of-use and the environmental impacts of that end.

The Brand Packaging book supports graphic design skills in general and invites students and designers to further explore the subject of packaging. It includes numerous visual examples and case studies drawn from contemporary designs implemented by professional designers and well-known design studios.