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Description
xDiscover the secret to original thinking, as TED talk star and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and rationality is the best way to solve any problem. In his debut book, Sutherland blends cutting-edge behavioral science with amazing stories and a touch of trademark magic in his mission to turn us all into idea experts. He shows how economists, corporations, and governments have it all wrong: we are not rational beings who make logical decisions based on evidence. In fact, the big problems we face every day, both as individuals and in society, are easily solved by thinking less logically. To be brilliant, you have to be irrational.
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