Alchemy

alchemy

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Discover the secret to original thinking, as TED talk star and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and rationality is the best way to solve any problem. In his debut book, Sutherland blends cutting-edge behavioral science with amazing stories and a touch of trademark magic in his mission to turn us all into idea experts. He shows how economists, corporations, and governments have it all wrong: we are not rational beings who make logical decisions based on evidence. In fact, the big problems we face every day, both as individuals and in society, are easily solved by thinking less logically. To be brilliant, you have to be irrational.

Dhs. 63.00
Dhs. 63.00
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Product Details

Category Foreign novels
Language الإنجليزية
ISBN 9780753556528
Availability In stock
Alchemy

alchemy

Dhs. 63.00

alchemy

Dhs. 63.00

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