Principles from the Genius Network for getting what you want by helping others get what they want.
Joe shows you how to make the world a better place and how to get rich without sacrificing your soul. - Chris Voss, former FBI hostage negotiation team leader, CEO and founder of The Black Swan Group, and author of Never Split the Difference
“Everyone knows that people prefer to do business within strong relationships. This brilliant book shows us exactly when and how to do that.” – Robert P. Spaldini, author of “Impact” and “Pre-Persuasion”

“This book will radically change the lives of readers who embrace Joe’s insights and take the practical steps he offers.” – P.J. Fogg, Ph.D., professor of behavioral science at Stanford University and author of the #1 New York Times bestseller “Tiny Habits”
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“A treasure trove of profound wisdom and practical strategies that will benefit you and those you serve for years to come.” Marie Forleo, New York Times bestselling author of Everything Is Solvable
Authentic, focused on communication, direct, and gets to the point. Eloquent, insightful, honest, energetic, wise, and funny. This book will help many people. - Gabor Maté, MD, author of The Myth of Ordinary

You will be surprised at how powerful and profound this book is. It generously explains how to connect and why, and it is not what you expect. Dr. Benjamin Hardy, author of Become Your Future Self