Business Essentials Guide - Middle East Edition

Randa Diab Bahman, Abrar Al-Anzi, Bekir Emre Kurtulmuş

The demands of today's fast-paced world are increasingly challenging higher education educators. Traditional teaching materials have proven increasingly outdated due to their inflexibility and failure to accommodate diverse classrooms. Educators have struggled to find concise, comprehensive, and realistic content for teaching purposes. The solution often lies in compiling scattered information from a variety of sources, which is particularly challenging for students for whom English is a second language. Due to language barriers, linguistic cues, and colloquialisms, these students may struggle to use different methods of presenting information, ultimately making it difficult to adapt to the expected pace of study. This challenge lies within an opportunity to combine research, expertise, and individual efforts to standardize course materials to suit this audience. Therefore, "Business Essentials Handbook - Middle East Edition" provides a comprehensive overview of the latest management theories and business strategies in a concise, comprehensive, and easy-to-read format, specifically designed for non-native English speakers. The book also caters to the needs of its target students by providing real-life examples from the Middle East that they can better understand and engage with. The book includes a full Arabic translation and a glossary of translated terms.