Crisis Communications and Media in the Digital Age

Author: Mohamed Shoman

The book aims to bridge a gap in the Arab library, which still relies on outdated approaches to crisis media and communications, often conflating them with crisis management. The book focuses on the significant transformations brought about by digitization, social media, and artificial intelligence, as these tools have become an integral part of crisis management, whether in the preparation phase, during the crisis, or afterward.

The author critically analyzes modern models and theories in crisis media and communications, emphasizing the need to shift from traditional models that focus on organizational interests to an integrated model that considers public interests and promotes transparency and trust. The writer points out that there are significant challenges facing this field, such as the chaos of digital content and the multiplicity of narratives surrounding crises, which requires communication and media teams to be faster and more transparent in providing information, while also engaging the public and continuously interacting with them.