Building strategies

Author's name: Masoud Nasro

Building and developing corporate strategies is a pivotal topic that contributes to achieving sustainable growth and competitive advantage in business markets. No company can do without understanding the many factors that have an effective impact on the development and growth of the company, as well as understanding the reasons that lead to the failure of some companies to achieve success in their field of business.

The book we present to the reader discusses these topics based on several strategic theories and presents practical examples from some companies. These topics serve as a guide for decision-makers in institutions and companies, such as executive directors, who wish to build or develop effective strategies that help them align what suits their institutions or companies in practical and scientific ways. This creates real opportunities for them to overcome many of the challenges that limit or cause companies to fail to achieve their institutional goals. This is achieved by learning the methods and tools for building and developing effective strategies.

This book could very well be a reference for university students specializing in management science.