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Author's name: Fouad Chatila
Advertising Planning in the Age of Artificial Intelligence
If you're looking for a practical understanding of advertising planning, this book is for you! This author bridges the gap between challenges and opportunities, relying on the most advanced methods of defining and optimizing goals, selecting audiences, and crafting content and messages. This book takes readers to the shore where they can grasp the fundamentals of advertising planning in the age of artificial intelligence, and, as a result, implement more effective and impactful advertising campaigns.
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