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The impact of small ideas
Author's name: Ahmed Al-Kathiri
The impact of small ideas can be greater than we imagine!
A wise decision can change the course of a company forever, and a bad idea can destroy what a company has built over many years.
This book is divided into three different chapters:
Global Marketing Arts.
An idea that saved her from collapse.
Companies collapse due to unexpected mistakes.
This book also contains many stories and lessons that link psychology to marketing.
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