"How to Market Yourself" is a pioneering book on personal and professional development. In it, Joe Girard, the world's best salesperson according to the Guinness Book of World Records, discusses the many skills that enable a salesperson to succeed in their deals and build a solid network of good and honest relationships with their clients and customers, investing first in themselves and then in the product they sell. Girard believes that the most important product you promote to your customers is "you." The book includes various guidelines and practical steps for those who want to succeed in their work, whatever it may be, and present themselves as the best and most distinguished in their field.