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How to Sell Anything to Anybody
Author Name: Joe Girard
The world's best salesman, according to the Guinness Book of World Records, shows you in this book how you can adopt the same methods that propelled him to the top of sales. In this book, he will tell you: • How to deduce the customer's desires and needs and what they can afford. • How to make the customer trust you and recommend you to other customers. • How honesty can turn "rejection" into "acceptance." • How to use immediate delivery to sell almost anything. • How to close the deal and win a friend. • How "hiring talent" can improve your results. • How to use business cards, customer files, mail, and external aids. • How to turn customer complaints into purchase orders. And most importantly... how to gain a customer for life from the first sale.
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