The "fatty breakfast" was never a medical fact, but rather an advertising ploy concocted by the master of public relations, Edward Bernays, to boost meat company sales. When this man convinced thousands of doctors to promote eggs and bacon as the secret to health, he proved to the world a terrifying truth: we don't choose our beliefs; they are meticulously engineered for us behind closed doors. In this book, author Nour Al-Sheikh takes you on a revealing and captivating journey through the history of mind manipulation; from the engineering of "illusory needs" that transformed luxuries into indispensable necessities, to the Pavlovian laboratories that confirmed that humans can be programmed to salivate over trends just as a dog salivates at a bell. It's a world where wars are no longer fought with bullets, but with words, images, and jokes. The book delves into the behind-the-scenes of our everyday lives, unpacking how jokes and comics transform from a means of laughter into a Trojan horse that penetrates your subconscious mind, and how they transform us The algorithms of major platforms have reduced us to mere "avatars" or digital citizens, driven by pre-fabricated desires. "Silent Control: How Psychological Warfare Penetrates the Defenses of Mind and Emotion" is your guide to reclaiming the "control panel" of your life and understanding the subtle difference between "what you want" and "what is wanted for you" in a world specifically designed to rob you of your will.