Risk Management in Exhibition Organization

Author's name: Yasser Ahmed Anas

In an age characterized by knowledge, information technology, and openness to others, the world has become a small village, and exhibitions have become one of the largest means of advertising and publicity. They are the window through which the world views you. Countries must determine their value through exhibitions and give them the importance they deserve. Exhibitions have impressive returns and impacts on the economies of countries. They are a communication channel through which the message of the country, company, or institution is conveyed to customers, companies, and the entire world. Exhibitions have become an economic tool that results in economic prosperity and a rise in the country's stock market.