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One step
Author: Jake Knapp, John Zeratsky
Why do some project ideas succeed the first time, as if they were specifically designed to succeed? While other projects fail?
This book will not ask you to work harder, but to start smarter.
In this book:
How do you discover what people really want, not what you think they want?
How can you quickly test your idea before committing to it?
Learn how to start your project with clarity and confidence instead of misguided enthusiasm.
How do you turn a good idea into a successful project that truly resonates with the public?
"One Step" is not a book about improving an existing product, but about making sure - from the beginning - that you are building something that people actually want.
This book is for anyone who has an idea, a project, or even a dream, and wants to know: Will people actually click "Click" and achieve their goal?
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