The Big Tactics in Marketing is the sum of over 20 years of experience in the fields of marketing and advertising. It is indispensable for all those who wish to join advertising agencies, marketing departments, entrepreneurs, and owners of small and medium enterprises. In it, I analyzed the marketing tactics and strategies of major brands, and analyzed their strengths and weaknesses, to be a practical guide for the recipient about marketing strategies in a concise, concise, and easy-to-understand manner, even for those who do not study or work in these fields. Through it, the reader can understand, read, and analyze how major companies deal with their customers, in an interactive manner that requires the reader to have a mobile phone connected to the Internet to scan the (QR code) found on some pages to watch the videos under analysis. After finishing its pages, his vision of marketing tactics and strategies will completely change, and he will see marketing campaigns differently, and develop his ability to create marketing campaigns based on the historical successes of major brands.