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The Definitive Guide to Startup Failure
Author: Carsten A. Lexa, Emily Knolle
Seven out of ten startups fail, and the reasons for failure are well-known. However, most founders do not treat the issue of failure with the seriousness and commitment it deserves. Therefore, this book aims to change that by presenting a new approach for founders to "lead their startup towards the abyss." This book is organized as a "practical guide to failure." As such, it highlights the most common mistakes founders make, explains their origin, and provides real-world examples, with the goal of helping founders make the "right" mistakes so they can fail more efficiently (and perhaps avoid making mistakes from the start). The book also includes an interview with the German "startup legend" Professor Günther Faltin.
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