Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Author: Seth Stephens-Davidowitz

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This pioneering work is by Seth Stephens-Davidowitz, a Harvard-educated economist, former Google data scientist, and New York Times writer. Throughout this book, the author asserts that most of our ideas about people are unfounded. The reason? People lie to their friends, loved ones, doctors, in surveys, and even to themselves.

Nevertheless, we no longer need to rely on what they tell us. New data derived from the internet acts as a trail of information left by billions of people on Google search, social media, dating sites, and even pornographic websites... Finally, the truth is revealed. "Everybody Lies" is a book that will change the way you see the world because it combines the deep analysis of Nate Silver's "The Signal and the Noise," the storytelling style of Malcolm Gladwell's "Outliers," and the wit and humor of Steven Levitt and Stephen Dubner's "Freakonomics."

There is almost no limit to what can be known about human nature through big data, but only if the right questions are asked. The book covered topics around intimate relationships, sexual orientations, decision-making methods, and the most effective ways to combat discrimination faced by some communities, as well as how to use big data in areas that serve human development such as health, education, and economy. It included some bold descriptions and frank expressions in the context of the author's emphasis on big data's ability to uncover hidden truths and diminish attempts to claim perfection and circumvent abbreviated surveys. Every reader of this book will enjoy it, as they will witness the inexhaustible curiosity and engaging style of Stephens-Davidowitz, who is setting a new course for sociology in the twenty-first century, and we will observe human obsession through this amazing window. A window into the depths of the human psyche when isolated in front of computer keyboards.

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