About Essentials: Change is the only constant in business, and we must adapt or face extinction. However, many challenges cannot be eliminated, which is why reading this book is a must. The book contains ten essential articles written by the most influential management experts, covering topics that constantly worry aspiring managers and leaders hungry for inspiration; they are ready to work with big ideas, in order to accelerate their success and the success of the companies they work for. If you haven't read anything, read: • Strategic Competitive Advantage. • Leading Change. • Emotional Intelligence. • Managing Yourself. • Meeting the Challenge of Disruptive Change. • The Focus of Analytics. • Putting the Balanced Scorecard into Practice. • Innovation: The Traditional Trap. • Marketing Myopia. • Core Competencies of the Company. Obeikan Publishing