What they said about the book: “Quite simply, this brilliant book summarizes the research on brain function, its limitations, and its energy, and teaches us how to direct our brain chemistry to achieve achievement and success. It is a book worth reading.” Stephen Covey, author of (The 7 Habits of Highly Effective People). “This is one of the most useful and thought-provoking books I have read about how the brain influences how we do, why we do it, and what we do. After reading just the first four chapters, I felt fully empowered to organize my work and personal life.” Warren Bennis, professor of business at the University of Southern California and author of Becoming a Leader. “This book will improve the way you work by showing you how your brain works.” Marshall Goldsmith, author of What Got You Here Won’t Get You There. “David Rock is the ultimate guide to getting your brain working.” Daniel Siegel, professor of medicine at the University of California, Los Angeles. “If you’re not interested in being creative, effective, and happy, this book isn’t for you… but everyone else should read it.” Chris Wink, co-founder of the Blue Man Art Group. “David has skillfully integrated the latest neuroscientist findings into the business world, and these findings lead to insights into how to effect change in the brain and improve performance.” Yiyuan Tang, professor at Dalian University of Technology, China.