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Consumer Industry
Author Name: Anthony Gallizzo
Through the chapters of this book, we will travel across Europe and North America during the nineteenth and twentieth centuries, and we will also recall the history of many market approaches to the brand that give the merchandise its symbolic value (valeur-signe).
The display methods and techniques created by the major stores, the symbolic engineering used by those in charge of public relations and advertising, and little by little we will notice people turning to consumption and merchants taking over the reins of affairs at rocket speed.
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