Click

Jake Nab
,
John Zeratsky

"The Future Builder's Guide. A concise, practical course in design and strategy." Reid Hoffman, Co-Founder of LinkedIn

Have you had a great idea but didn't know how to get started? The authors of the New York Times bestseller "Sprint" reveal the smart way to launch ambitious projects.

Every big project—whether it's technology, sneakers, or a small coffee shop—requires a significant investment to get off the ground. Unfortunately, most fail. Many teams waste time, money, and opportunities by following the wrong strategy, losing sight of what really matters: Do people want what you're producing?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams launch new products and services. Click is their proven system for starting projects the right way, making better decisions, and moving quickly toward a solution that satisfies customers.

Based on their best-selling book, "Sprint," this step-by-step guide tells stories from Nike, Microsoft, Google, Slack, and AI research fields, revealing key lessons for:
Determine the project basics
Distinguish it from competitors
Choosing the best approach
And prove your strategy

By reducing six months of strategy development to just two days, Click will help any team quickly launch successful new projects.