Whatever you think, think the opposite.

Author's Name: Paul Arden

This book explains the benefits of bad decisions.
Shows how risk is your safety in life
Why irrationality is better than rationality.
The secret is having the confidence to roll the dice.

"Whatever you think, think the opposite" invades our view of work and the world around us. Instead of the usual boring advice, Paul Arden offers bold sarcasm, aphorisms, and paradoxes. He targets our "common sense" to urge us to reexamine it. Whatever product you seek to market, whatever you manage or buy, Arden inspires you with his unique ideas. An amazing storyteller, he will dazzle you with his photographs and unconventional quotes borrowed from artists, scientists, and philosophers.

"Whatever you think, think the opposite" will challenge your established beliefs—even when you're not even aware you're thinking a certain way. It will give you the confidence to take bigger risks and enjoy your work more than you ever imagined.

"Brilliant, wicked, charming, and a total disruptor – Paul Arden is like no other."
Roger Kennedy, "Saatchi & Saatchi"