This book is your practical guide to understanding networks, social networks, and social media networks through a tool that simplifies the process of network analysis, making it clear and easy to create a graph in Excel. Learn how to "think in networks" to uncover hidden structures and influential relationships in your data. With just a few clicks, you can identify influential individuals, clusters, and pivotal events within a flood of messages and posts on digital platforms. Network analysis is key to understanding social media interactions; when we view messages as connections, new patterns of understanding and insight emerge before us. This edition is the latest reference for advanced features and characteristics, providing practical steps to quickly and effectively collect and analyze data from social networks.