To get better answers, we first need to ask better questions. Warren Berger reveals how to do just that in this beloved guide that has sold hundreds of thousands of copies. In this groundbreaking book, innovation expert Warren Berger demonstrates that one of the most powerful tools for driving change is also one of the most underrated: asking questions—with depth, imagination, and "beauty"—can help us identify and solve problems, innovate new ideas, and seize different opportunities. However, because our educational and business cultures reward ready answers, questioning has become unfavored and unbearable. This book advocates for this innate drive for curiosity and inquiry. Berger introduces us to amazing masters of the art of questioning and takes us behind the scenes at leading companies to show how this approach has become an inherent part of their organizational structure. He also shares inspiring stories of artists, teachers, entrepreneurs, innovative hobbyists, and social activists who changed their lives and the world around them simply by starting with "a more beautiful question." "Readers close Berger's book more aware of the importance of smart questions." - New York Times Book Review "A captivating vision of the power of questioning to ignite change in our companies, schools, and professional and personal lives." - Huffington Post "This book is about how to ask questions whose answers will open the door to growth and new opportunities." - Eric Ries, author of the bestselling book The Lean Startup